Brandjack Reputation Brand Pirates About PDF 654a69324

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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

Description :

PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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[Pub.46Kwf] Industry X.0: Realizing Digital Value in Industrial Sectors PDF | by Eric Schaeffer


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Enabling EBusiness Technologies Architectures Applications PDF 30a11cb3e

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Enabling eBusiness – Integrating Technologies Architectures & Applications PDF




by W. S. Whyte : Enabling eBusiness – Integrating Technologies Architectures & Applications

ISBN : #0471899410 | Date : 2001-07-13

Description :

PDF-ec627 | This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Why… Enabling eBusiness – Integrating Technologies Architectures & Applications


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[Pub.92mAj] Enabling eBusiness – Integrating Technologies Architectures & Applications PDF | by W. S. Whyte


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Effective Strategy Implementation Conceptualizing Capabilities PDF C6768eb9a

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Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) PDF




by Adele J. Huber : Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)

ISBN : #3834927686 | Date : 2011-07-29

Description :

PDF-82796 | the strategies’ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm’s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm’s performance…. Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)


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[Pub.87Ien] Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) PDF | by Adele J. Huber


Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) by by Adele J. Huber

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Web Exzellenz Commerce Innovation Transformation Handel PDF 0b0f11d42

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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Next Common Sense Managers Complexity PDF F4c8c8a84

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The Next Common Sense: The e-Manager’s Guide to Mastering Complexity PDF




by Michael Lissack : The Next Common Sense: The e-Manager’s Guide to Mastering Complexity

ISBN : #1857882350 | Date : 2000-12-15

Description :

PDF-bf1d6 | Offers the 10 key management lessons essential to mstering complexity and making sense of modern corporate life…. The Next Common Sense: The e-Manager’s Guide to Mastering Complexity


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[Pub.79HeE] The Next Common Sense: The e-Manager’s Guide to Mastering Complexity PDF | by Michael Lissack


The Next Common Sense: The e-Manager’s Guide to Mastering Complexity by by Michael Lissack

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Aesthetic Communication Thyssen PDF F3e60e2c4

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by O. Thyssen : Aesthetic Communication

ISBN : #0230245927 | Date : 2010-12-08

Description :

PDF-1bd84 | This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication…. Aesthetic Communication


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Kompetenzorientiertes Betriebstypenmarkenmanagement Konzeptionalisierung Operationalisierung Gestaltungsempfehlungen PDF Db749f399

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Kompetenzorientiertes Betriebstypenmarkenmanagement: Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den … und Netzwerkmanagement) (German Edition) PDF




by André Salfeld : Kompetenzorientiertes Betriebstypenmarkenmanagement: Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den … und Netzwerkmanagement) (German Edition)

ISBN : #3824479907 | Date : 2003-12-12

Description :

PDF-72d0f | André Salfeld beschreibt, wie starke Betriebstypenmarken auf- und auszubauen sind. Er erarbeitet theoretisch die Kompetenzstruktur und Kompetenzwirkung für Betriebstypenmarken und überprüft diese empirisch anhand des Bekleidungseinzelhandels…. Kompetenzorientiertes Betriebstypenmarkenmanagement: Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den … und Netzwerkmanagement) (German Edition)


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[Pub.71iqw] Kompetenzorientiertes Betriebstypenmarkenmanagement: Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den … und Netzwerkmanagement) (German Edition) PDF | by André Salfeld


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GroundWork Foundation Mr Benjamin Warsinske PDF D2a27aa9e

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by Mr. Benjamin E. Warsinske : GroundWork: The Foundation for an Unshakable Brand

ISBN : #1540766640 | Date : 2016-12-01

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PDF-8554c | GROUNDWORK is an actionable quick-read that delivers deep value on the subject of brand strategy. There is an inherent shift happening among consumers away from traditional products and services and moving into experiences. We are entering a world where the lines are blurring between reality and digital. How brands choose to develop deep relationships with their customers will determine their su… GroundWork: The Foundation for an Unshakable Brand


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Marketing Strategies for Services PDF




by M. M. Kostecki : Marketing Strategies for Services

ISBN : #0080423892 | Date : 1994-01-01

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PDF-c9833 | What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success… Marketing Strategies for Services


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